#NoPlaceLikeOwn
THE MANHATTANIZATION OF SEATTLE
#NoPlaceLikeOwn
THE MANHATTANIZATION OF SEATTLE
"I believe we're going to have one of the most fundamentally dense markets, like New York City, Vancouver and San Francisco."
- Dean Jones
CEO of Realogics Sotheby's International Realty
IS IT REALLY LESS EXPENSIVE TO RENT THAN BUY?
The cost of living downtown is rising quickly and it may now actually be less expensive to own than rent. Learn just how attainable homeownership can be with new mortgage programs today. But don't delay! Condo prices and interest rates are both expected to rise ahead.
Own the opportunity.
COST TO RENT
Annual Cost of 1 Bedroom
+ Den to Lease
COST TO OWN
Annual Cost of 1 Bedroom
+ Den to Own
Asia Services Group
DIRECT CONNECTIONS MATTER
A Translation into Our West Coast Market
Asia Services Group
DIRECT CONNECTIONS MATTER
A Translation into Our West Coast Market
Ni Hao! A Window to A World Of Opportunity
The "Asia Desk" is a network of bilingual real estate brokers fluent in Mandarin, Cantonese or Korean who are experienced in working with the unique demands of overseas home buyers. To accommodate the growing number of participating brokers and clients, the Eastside flagship branch office in downtown Kirkland features an authentic Asian-themed tea room to host private meetings with international guests.
Behind these doors lies a dynamic approach led by RSIR into the Asian marketplace. This is a summary of our ongoing initiatives to emerge with Asia through exclusive relationships, events, collateral, partnerships and marketing.
Exclusive Asia Initiatives
SEATTLE LUXURY LIVING MAGAZINE
An All-Mandarin Publication Produced by RSIR & Tiger Oak Publication
Seattle Luxury Living was released in response to a steady rise in affluent Chinese nationals arriving to the Seattle/Bellevue metro area. The publication was distributed locally and overseas at select retail stores and hotels, within private and first class lounges at airports, and by affiliates of Sotheby's International Realty. It was also showcased at select local Starbucks stores and globally in Shanghai, in addition to publication across numerous digital platforms in China including a custom WeChat app built by adSage.
CUSTOM WECHAT APP CREATES REAL ESTATE PORTAL IN CHINA
RSRSIR and adSage developed an exclusive real estate portal for WeChat - a popular mobile device communication app that has attracted more than 600 million subscribers, mostly in China, since its inception in 2012. Now a global sensation, the multimedia platform allows communications to penetrate the firewall in China and can share messages virally between followers.
PARTNERING WITH BEIJING SOTHEBY'S INTERNATIONAL REALTY
Artfully Uniting Extraordinary Homes with Extraordinary Lives Overseas
As the first affiliate of the global realty network to operate within Mainland China, Beijing Sotheby's International Realty is led by Plus Investment, Inc. whose principals have been active in domestic and international real estate development and sales as well as vanguards for importing private jets and luxury yachts into China over the past 25 years. With key interests in aviation, travel and hospitality, the brokerage firm maintains unique and exclusive marketing platforms in an effort to modernize the domestic real estate industry within China and explore international referrals.
RSIR is proud to have been the referring source for the franchise expansion and currently maintains preferred marketing and referral networks direct with the new Chinese affiliate.
DRAGON AND THE PEARLS
Making Our Market Matter to Asia
Asian home-buyers have been a staple consumer of properties in Vancouver, San Francisco and Los Angeles for many years. More recently, alternative West Coast markets like Seattle, Newport Beach and San Diego have gained in visibility and even a preference given their relative value and lifestyle attributes. We are positioning ourselves to be a major catalyst for Asian home buying throughout the West Coast.
The Seattle-based real estate firm has partnered with key brokers, overseas wealth managers, immigration specialists and other centers of influence through the Pacific Rim to showcase the Pacific Northwest lifestyle. Known as The Dragon and the Pearls, the campaign targets Asia (mostly China) as the "Dragon" and arrays a string of "Pearl" destination markets along the West Coast.
PARTNERSHIPS
AREAA's membership represents a broad array of real estate, mortgage and housing-related professionals that serve the diverse Asian American market. AREAA is the only trade association dedicated to representing the interests of the Asian real estate market nationwide.
Juwai.com is where Chinese buyers find international properties. List Juwai is our international gateway for property sellers to reach this growing market easily.
The International Real Estate Federation - US Chapter (FIABCI-USA) is a multi-discipline, networking organization for all professionals associated with real estate transactions. With members in more than 50 countries and territories, we provide information, connections and concierge services to help you expand your global network.
Partnership with San Diego-based Caimeiju, exclusively for the state of Washington. Founded in 2009, Caimeiju is a multi-faceted, international real estate marketing agency targeting affluent Asian home buyers and offers unparalleled access into China.